Previous Companies:

• Nando’s

• Sainsbury’s

• William Hill

• John Lewis

• Paddy Power

• Worldpay 

Hi, I am Alex Dawson

I'm a London-based Design Leader with over 17 years of experience shaping award-winning digital products. My journey from Graphic Design to Product Design has given me a unique mix of creativity, strategic thinking, and technical expertise. I specialize in turning complex insights into intuitive user experiences, leading teams, and driving design innovation that aligns with business goals.

I've worked with top-tier brands across industries, leading design systems, mentoring teams, and delivering end-to-end projects with measurable impact. I thrive in dynamic environments and combine a data-driven approach with a passion for solving real-world problems.

Beyond design, I’m an avid golfer always looking to improve, a lower-league football fan, and someone who enjoys great food, music, and building meaningful relationships within and outside the design community.